Camden Outdoors, mainly an e-commerce based company aimed at selling products to outdoors, camping, and overlanding enthusiasts, came to us to tackle the look for their new brand.
They wanted a modern look that still felt outdoors-y enough to still be able to appeal to their target audience. The logo we developed for them is based around this clean, modern, striking icon, comprised of a C, an O, and mountains, to drive home that outdoors feel.
The main logo is quite modern and clean, but we felt it was still important to make sure the broader visual identity had an element of ruggedness to it as well. To create this contrast in the branding we incorporated a variety of different photography, textures, and fonts with this feel. This all came together to give Camden a look far and above what their direct competitors have.
Company
Camden Outdoors
Location
Hope Mills, NC
Branding Services
Logo Design
Visual Identity Design
Tagline Development
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