After buying out a region of another mulch company, Beach Mulch came to us looking for a fresh start to better distance themselves from the company they were formerly attached to.
The previous brand was very industrial and intimidating, especially when combined with the large blower trucks that would show up to a jobsite. Something Beach Mulch prided themselves on were their friendly staff, and wanted to appear more inviting to residential clients. During our talks, we also discovered the family who owns the company had a rich history previously in logging and farming, which eventually led them to where they are today.
With all this in mind, our goal was to craft them a new visual identity and tagline that would set them apart in their space, but could also be perceived as friendly and capture that feeling of heritage from their brand story.
Company
Beach Mulch
Location
Galivants Ferry, SC
Branding Services
Logo Design
Visual Identity Design
Tagline Development
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