We've all heard that saying, "It's not what you say, but how you say it." And when it comes to your brand, there's never been a saying that is more relevant. A strong brand identity is at the very core of every successful business. Because at the end of the day, if your brand isn't conveying its message the way it needs to and also at the level it needs to, your audience may not take the time to even look at your product or service regardless of how strong its quality may be.
Which is where we come in. At Wraps Ink we want to help create the most effective and cohesive look possible for you through various means, such as helping craft a memorable name, designing a professional company logo, creating an easy-to-follow style guide, and hopefully having the assistance of various print and digital material to further help reinforce your company message.
And It all starts with a logo, one of the most important parts of your entire brand. Many times your logo will be someone's first impression of your company, and unfortunately in the case of many poorly branded companies, their last impression. A good way to think of your logo is almost like a visual spokesperson that illustrates your company's style, message, and core philosophies to your audience. So the more your branding is in line with and clearly says these things, the more effective it will be.